In an age when likes, shares, blogs and search engines dominate marketing discussions, traditional public relations (PR) might be perceived as somewhat outmoded. That is, however, far from the reality. Whilst digital media has provided new channels and tools to reach audiences, the founding principles of PR remain fundamental, bringing unique value to a brand’s reputation, visibility and credibility that simply cannot be replaced by digital media alone.

In this blog post, we explore the value of traditional PR and how it can elevate a brand’s marketing strategy.

1. Building Credibility and Trust Through Earned Media

Securing news stories, expert interviews and featured articles in earned media is a powerful way to build the credibility and trust of your brand. Your brand being featured in newspapers and magazines (offline or online), podcasts and TV segments signals to audiences that a reputable source considers your brand relevant, credible and newsworthy.

2. Long-Lasting Impact on Brand Reputation

A thoughtfully crafted PR strategy centres on cultivating a reputation that has longevity, by focusing on building a brand identity that reflects core values and fosters loyalty. This approach is a proven and valuable way to strengthen your brand, which compliments social media strategies that, whilst effective, can be more or less ephemeral due to the fast-pace of social media trends.

3. Enhancing Digital Campaigns with Traditional PR

As a PR and marketing agency, we view PR and digital marketing as complementary, rather than competing. Traditional PR is able to provide content, stories and credibility that enhance the effectiveness of digital campaigns. For example, a well-placed news article can be shared across social media, featured on your company website and leveraged in email campaigns. Digital campaigns that are backed by credible media coverage can also resonate on a deeper level with audiences.

Whilst digital marketing and social media have transformed the PR and marketing landscape, engaging with traditional PR continues to provide brands with a strategic advantage.